Bitly, Rebrandly and Short.io are all capable platforms. Each of them solves real problems, and each has its place depending on scale, budget, and use case. But as these tools grow, they also accumulate layers—plans, toggles, permissions, and feature gates that slowly turn a simple task into a configuration exercise.
Easy Name Me takes a different approach. We focus on clarity first: one clean place to shorten links, understand traffic, and apply smart targeting rules without navigating a maze of pricing tiers or feature checklists.
What matters most for teams
- Speed to ship. Create a working link in seconds. Start simple, then refine routing rules as your needs evolve.
- Rules that feel human. Combine OS, country, and referrer conditions in a way that mirrors how people actually think— without a tangled or intimidating interface.
- Visibility. See visits, devices, and sources in a single, focused dashboard instead of jumping between reports.
How the tools compare
Most link management platforms offer strong building blocks, but they prioritize them differently. Some emphasize enterprise analytics, others advanced branding or automation. Here’s how common tools line up around the essentials.
| Feature | Bitly | Rebrandly | Short.io | EZNM.ME |
|---|---|---|---|---|
| Custom aliases | Paid / capped | Paid / capped | Paid / capped | Yes |
| Conditional routing | No | Paid / capped | Paid / capped | Yes |
| Unlimited clicks | Paid / capped | Paid / capped | Paid / capped | Yes |
|
Free Analytics
Including OS and country-level statistics.
|
Paid / capped | Paid / capped | Yes | Yes |
| Pricing complexity | High | High | Moderate | None |
Feature availability may vary by plan, configuration, or timing. “Paid / capped” indicates paid-only features or limits on free usage.
Why we use EZNM.me
We didn’t set out to build the most powerful or the most feature-dense link platform. EZNM.me(Easy Name Me) may not offer the deepest enterprise analytics, the widest automation surface, or the most elaborate integrations.
What we focused on instead is this: the features a URL management tool must provide—features that users cannot realistically or reliably build on their own. Conditional redirects based on OS, country, and referrer fall squarely into that category.
Anyone can append query parameters. Anyone can generate a QR code. But building dependable, rule-based routing that works consistently, stays maintainable, and doesn’t break under real traffic is something the service itself has to do well.
That’s why we keeps its core promise simple: the essential capabilities of a modern link management tool, implemented cleanly, and offered genuinely for free— without artificial limits, locked tiers, or bait-and-switch pricing.